Created bold billboards to showcase Sunrise’s premium lifestyle and attract local interest—without needing a foot inside the gate.
Client: Hometown Australia
The Challenge
Sunrise is a premium flagship over 55s community by Hometown Australia, located in a prime area with first-class amenities and architecturally designed homes. With a higher price point than nearby competitors—including one directly next door offering lower quality, lower priced homes—the challenge was to highlight Sunrise’s unique value to local foot traffic, without requiring them to step inside.
The Solution
I designed three large format billboards to offer a “sneak peek over the fence” into life at Sunrise.
- The design was tailored to stand out and invite curiosity from passersby, reinforcing the brand’s warmth and sophistication.
- Bold, vibrant photography was shot on location with real residents to authentically capture the lifestyle.
- Short, punchy copy was crafted to grab attention and communicate the community’s premium offering.
The Result
The billboards elevated Sunrise’s brand visibility and helped drive increased foot traffic to the onsite sales office—sparking interest and conversation among locals.