Hi, I’m Zoe 👋
I’m a Graphic Designer with 11 years of experience creating thoughtful, effective design across digital and print.
I’m passionate about design that not only looks great but connects, communicates, and inspires. With a strong foundation in Adobe Creative Suite, digital design, and brand identity, I’ve delivered work that drives real engagement for top-tier brands.
My background in design:
I started my career in 2014 as a Junior Graphic Designer at Commonwealth Bank, working on national marketing campaigns and learning the ropes of brand consistency in a high-stakes environment.
Next, I joined boutique retailer La La Land, where I helped transition the brand online—designing and launching their Shopify store and crafting a full digital marketing strategy.
Since 2022, I’ve been the Graphic Designer at Hometown Australia, the country’s leading land lease real estate developer. Here I’ve developed a strong, versatile skill set—working across everything from large-scale signage and environmental design to digital campaigns, print media, and brand identity systems.
AFK:
An art school graduate, I’m endlessly inspired by contemporary artists who push creative boundaries and bring colour and curiosity to the world—like Yayoi Kusama (her Melbourne retrospective this year was a dream come true!). I love to draw, paint, and make, and I’m an avid collector of new hobbies—the craftier the better.
I’m also passionate about travel and the outdoors. I’ve explored over 20 countries and once spent a year travelling solo around Australia in a campervan—my ultimate digital nomad chapter, all while working remotely for CommBank.
These days, I’m looking forward to sun-soaked camping trips and (hopefully!) finishing one of my many half-done knitting projects.