The process

I created a suite of responsive HTML5 Google Ads for Beachfront, tailored to reach downsizers searching for lifestyle changes and coastal living. The campaign focused on clear, benefit-led messaging and authentic imagery, highlighting the unique appeal of the Beachfront community. I designed static and animated assets in Adobe Suite, ensuring consistency with brand visuals and strong performance across devices. The campaign successfully captured warm leads by pairing emotionally resonant language with practical calls to action.